Ease Cake, Ease Bake
Through the Ease Bake product, the agency created the main slogan of the campaign: “Ease Bake, Ease Cake”, to convey the message that thanks to the ease offered by this product, even a child can cook a delicious cake. The main characters of the spot are the two children and their mother, an English teacher who has given them the task of practicing the English language. We naturally play in a feminine way with the interweaving of the English language with the Albanian language in many details of the preparation of the cake. Let’s practice English and eat delicious food! The campaign was launched on social media, TV, printed materials, digital media.