Live your legend
The agency suggested a new logo which reflects the reality of the environment that characterizes it. The logo proposal highlights the shape of the castle, which makes it more attractive, as well as the camping umbrella, which is the main symbol of Camping Legend. The colors of the logo symbolize the environment that surrounds it, given the area in which it is located.
The creative concept “Live Your Legend” brings an extraordinary experience to the world of camping, focusing on the power of real moments and extraordinary adventure. This concept is a call to live with maximum intensity and to create the most beautiful and unforgettable memories in the surroundings of nature.
The agency noted all the main services offered at Kamping Legenda such as (cycling, hiking, swimming pool, fishing, barbecue, volleyball, kayaking, camping, etc.). Graphic symbols were created for all these services along the same lines as the refreshed logo.
For each service in addition to the graphic symbols created, an expression has been created that coincides with the service also accompanied by an image to further reinforce the message.
This campaign was launched on social media.